Search Engine Optimisation
Case Study

SEO Analysis

Search engine optimisation (SEO) is the art of appealing to search engines, such as Google, Yahoo! and MSN, so that they list your website or blog as relevant for specific words and phrases that people might use to find whatever it is that your company offers.

Because search engines direct the majority of web traffic, SEO analysis may well be your first step towards achieving a significant increase in online business.

Is your website falling short of its potential? Are new customers few and far between? Could your business website benefit from an increase in online footfall? Scribbles’ SEO analysis service offers a detailed assessment of your website’s appeal to search engines.

Our SEO analysis looks at where improvements can be made to enhance the visibility of your website and to attract those all-important search engines – allowing new visitors to come flooding in. But there’s nothing mysterious about the way in which we analyse your website: we’re entirely up-front about what we do and how we do it – as the following list of things at which we look shows.

01 Copy
The textual content of any website is one of the most important elements to get right. Will search engines that analyse your website consider you to be an authority on your particular subject/sector/service?

02 Structure
Where important words and phrases are placed within your copy, and how they’re presented, is crucial to the effective optimisation of your website.


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03 Navigation
How you guide both your human and search engine audiences around your site can determine its SEO success. Our SEO analysis will check to ensure that you’re making the most effective use of your navigation.

04 Coding
Your web developers are responsible for creating web standard code and maintaining it – but there are elements within the code itself that can be tweaked to improve your visibility to search engines.

05 Competitors
Research in relation to your competition can often prove to be a rich source of information for enhancing the SEO of your website.

Over time, websites can become cluttered, confusing and poorly connected – or, even worse, they can be left untouched year on year. Often, websites are written by a number of people, each of whom will have had a varying appreciation of the power of SEO.

Improve your website's potential with an SEO analysis
So whether you’re developing a new website and want it to be effectively optimised, or you’ve been using your website for some time, but have found that it’s not attracting the interest that it should be, a Scribbles SEO analysis is what your website needs.

To discuss our SEO analysis service, call us on 01707 660 377 or email us with your website address and contact details.

SEO Analysis

Institute for Physique Management


Project elements:

  • Website copywriting
  • SEO Copywriting
  • Rewriting